Rustic Café Design & Management
In 2016, my co-founder and I brainstormed an idea for a new café, building the brand of our new "Rustic Café" around the simple aesthetics of wood, brick and metal.
I conceived the color palette, designed the logo, print-ready collateral and the decor, and we worked closely together to project manage the building and installation of the all the custom designed furniture and fittings.
I conceived the color palette, designed the logo, print-ready collateral and the decor, and we worked closely together to project manage the building and installation of the all the custom designed furniture and fittings.
Based on my partner's input, I used Adobe Illustrator and other tools to develop a simplistic brand aesthetic, a color palette, logo and cafe menu. In addition, I then designed and procured custom merchandise including custom mugs and takeaway cups.
For the interior design, throughout the café, we created different zones with slightly difference but complementary and interlinked ambiences. We established a public and open area with tables and stools, and some more private enclosed spaces.
Following the launch, I co-managed Rustic with my partner and was jointly responsible for finance, including the daily balancing of the cash register, management of monthly profit and loss spreadsheets and preparation of reports and documentation for our accountant.
In addition, we sustained a social media presence, so I used the Adobe suite to design and develop collateral for social media campaigns, which we launched across Facebook and Instagram to drive foot traffic to the cafe. A few examples are shown in the gallery below.
In addition, we sustained a social media presence, so I used the Adobe suite to design and develop collateral for social media campaigns, which we launched across Facebook and Instagram to drive foot traffic to the cafe. A few examples are shown in the gallery below.
